Monster Wheels

Launch Campaign

Design, Advertising, Social

With Australia’s interest in off-roading and large 4WDs becoming increasingly popular, Rodney Jane (Motorsport & Racetrack Founder) began to develop a concept of heavy duty 4 alloy wheels to enhance the all-terrain growing number of vehicles, shortly after the brand Monster Wheels along with its first product line-up was launched. These wheels are made with stronger materials, such as aluminum or steel, and feature a more aggressive and durable design, with thicker spokes and a larger diameter. Synergy Creative was approached by Bob Jane T-Marts to develop a positioning launch campaign to run on Socials, their website and as in store Posters.